Sony is suing Jerry Lambert, the actor who plays Kevin Butler after he appeared in an advert for Bridgestone Tires playing a Wii game.
Butler was the face of many of Sony’s advertising campaigns and was adored despite only having a fictional executive role in the company. This was due to his cheeky adverts that didn’t mind poking fun at the competition, especially Microsoft’s Kinect device, “who wants to chase a red ball!” The highpoint being a rousing E3 speech dedicated to gamers.
The No Sleep Gamer 