I’d like to think that we UK gamers are quite savvy when it comes to finding the best deal when buying games. And let’s face it; everything is generally cheaper online from the vast number of websites like Amazon, ShopTo, Zavvi, Game Collection and deal forums like HotUkDeals when comparing prices to high street stores like Game, HMV, Argos or the local supermarket. Continue reading High Street and Supermarkets Still Dominate Boxed Games Market
For years, PSN and XBLA gamers have been enviously staring at the generous offerings PC gamers can gorge themselves on via sites like Steam, GOG and Green Man Gaming. The ever-increasing number of sites sees regular price war over these digital titles, leaving PC gamers the clear winners for cheap games.
For console gamers, it’s been a very different story as PlayStation and Xbox gamers have been left with one first-party option for a digital game store on their console. With only one option available, this has of course meant that there is no need for competitive prices or discounts bar the odd sale.
Last week finally saw HMV find a new buyer, ensuring one more traditional bricks and mortar business would enable gaming to have a high street presence alongside Blockbuster and Game. With most of us using online retailers to buy and pre-order games nowadays, you may wonder why we still need video games to be represented on the high street.
As this console generation winds down, we’ve seen a steep decline in game sales across the board. In 2012, retail sales were hit the most and dropped by over 20%. Game, Blockbuster and HMV barely survived, as gamers’ attention wavered. The original Wii’s bubble burst and there was a lack of any serious mass appeal products to renew lapsed players’ (read: more casual than you and I for example) interest. The numbers for Call of Duty are down and we’re repeatedly hearing of sequels selling only a shadow of what the previous game did – hello DMC.
Despite closing nearly half of their stores earlier this year, new GAME Retail CEO Martyn Gibbs says they are planning on opening new stores in an interview with MCV.
“There have been a few closures, but in time there will be some openings as well and there will be a few new stores. We will announce these as we go.”
This may come as surprising news to many people, especially seeing as it was largely acknowledged that the company had too many stores. Take a small city like Preston, three GAME stores and a Gamestation.