In an interview with MCV (print edition), EA Sports’ EVP Andrew Wilson has admitted that the digital-only release of Euro 2012 as DLC for FIFA 12 was “a little ahead of its time quite frankly.”

He also added, “We didn’t get the take-up that we thought we would, although things picked up when we lowered the price. We may have got the value proposition a little off.”

The Euro 2012 DLC originally launched at £15.99, which is admittedly cheaper than the £25-£30 price tag the disc-based World Cup/Euros used to release at. Continue reading EA Admit Failings of Digital-Only Euro 2012 Release →